US-based Appirio provides cloud technology across sales, customer service, HR, finance and general business for companies such as Google, Amazon Web Services and Salesforce.com.
3 Monkeys has been charged with raising awareness of the company among those in the IT sector and positioning Appirio as a thought leader within cloud computing.
Associate director Jasmin Athwal will lead activity, working closely with Appirio’s in-house team to promote the impact of cloud computing on the economy and as a driver of business innovation.
The appointment follows a competitive pitch for the work and is the first time Appirio has sought agency help in the UK market. In the US, Appirio’s PR duties are handled by Shift Communications.
Appirio vice-president of comms and field marketing Michelle Swan said: ‘Appirio has spent the past two years building a presence and strong customer base in the UK market, and we're excited to be working with 3 Monkeys Communications to help tell our story and how we're helping customers power their business with the cloud.'