Malik has worked across TV, radio and print, reporting on and producing features for BBC News, Newsnight, Radio 4, The Guardian and The Sunday Times, among others.
She joins Grayling to lead its media training team and will join the agency’s UK crisis board and work with its digital team to help develop online content for clients.
‘Zaiba brings a real depth of experience from her 15 years in journalism,’ said Alison Clarke, CEO UK & Ireland, Grayling. ‘She will be a huge asset in providing strategic media counsel to our clients.’
Malik has most recently been working as a freelance journalist and media relations specialist, having previously worked in a senior corporate comms position at Virgin Airways on an interim basis in 2011.
Malik’s work has been nominated for BAFTA and Royal Television Society Awards, while her account of her childhood in Bradford, We Are a Muslim, Please, was nominated for the Orwell prize.
She also received the Asian Women of Achievement Award for Media Professional of the Year for ‘singular and unparalleled dedication to journalism’ in 2004.