The university has put out a pre-qualification questionnaire for the work, which is worth £230,000 a year and could involve up to six agencies. The brief, currently held solely by Communications Management, was initially put out last autumn but has been sent out again in an expanded form consisting of two lots.
A tender document seen by PRWeek showed the first of these lots would cover profile building, PR, PA, media relations and media training. It is expected to cover 90 per cent of the university’s comms output and would be handled by three agencies.
The second lot, meanwhile, would focus on ‘small, transactional spends’ and could include between one and three agencies. The framework is to run from September for two years, with the option of two further one-year extensions.
A university spokesman confirmed the tender had been relaunched, but declined to comment further.
However, when speaking to PRWeek about the original tender process last October, director of marketing and comms at Coventry University Erika Coghlan pointed to the need to adapt to ‘increasing internationalisation and a more competitive market’.