PRWeek TV: CIPR and PRCA agree joint campaign to promote value of PR

The CIPR's president Sue Wolstenholme and the PRCA's director-general Francis Ingham have agreed to produce a film together explaining the value of PR to business.

It would be based on a video that was produced in the 1990s by the then IPR and PRCA called ‘Action Speaks Louder Than Words’, aimed at business leaders. 

The pair also said they were open to creating a joint code of conduct. 

Speaking to PRWeek TV, Wolstenholme said: 'We already have a joint definition of what public relations is, we have many common members, our members have the same customer base, so in order to serve our members we should speak with one voice. And a joint code of conduct would be excellent.’

Ingham added: ‘It was an idea I floated with Colin Farrington about four years ago and we got quite far down the road and it never happened. But we’d be perfectly happy to explore a joint code of conduct, because that would have a great impact on having joint standards across the industry.'

Watch Wolstenholme and Ingham discuss the PR industry's reputation above.

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