Huawei calls in W Communications for UK consumer PR

Chinese mobile phone maker Huawei has awarded W Communications its retained UK consumer PR account.

Huawei: W Communications brief
Huawei: W Communications brief

The agency will run a comms campaign across Huawei's entire device business, and is expected to play a key role in the launch next month of the Ascend P2 handset.

W won the work after a pitch in which incumbent FleishmanHillard, declined to compete after winning a global brief for Samsung.

Huawei marketing director Jill Cooper praised the creativity of W's pitch ideas and added the agency would be contributing to a Huawei drive to become 'a top three smartphone brand by 2015'.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.