HTC seeks agency help for flagship HTC One handset

HTC is in closed talks with agencies over a brief to drive sales of its forthcoming make-or-break phone.

Flagship handset: HTC One
Flagship handset: HTC One

The Taiwanese mobile manufacturer is in discussions around a major project to help drive its new flagship HTC One handset.

The widely praised phone's recent entry into the market is crucial for the company, which reported a 98 per cent fall in profits for the first quarter of the year.

Julia Herd, HTC global director of consumer and product PR, called the HTC One a 'hero product' for the brand in an interview with PRWeek.

She confirmed that the company was in talks with a selection of consumer PR shops, but said it would not impact on its retained UK relationship with Nelson Bostock.

Herd said: 'We've launched a product that has taken off massively and have identified several opportunities to get exposure. We want to bring in additional resource to maximise these opportunities, so we can drive excitement around it through as many channels as possible.'

However, HTC is reported to have faced problems with the supply chain for the phone.

Read PRWeek's interview with Julia Herd.

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