Lansons has been retained to handle the group’s financial PR following a three-way pitch.The agency previously worked as the group’s financial PR adviser five years ago before College Hill picked up the brief in 2008. The group most recently used Square1 Consulting to support its City and PR work.
Stobart’s long-term brand, corporate and PR agency Influence Associates is unaffected by the appointment and will work with Lansons to handle Stobart’s corporate reputation.
Lansons chief executive Tony Langham said that Stobart was ‘one of Britain’s only industrial super brands’ and the agency would look to ‘rebuild Stobart’s reputation in the City’ by seeking a new comms approach to its financial audience.
Langham said: ‘We had a positive impact on Stobart’s communication with the City five years ago and we aim to do so again.’
Lansons worked on the logistics giant’s stock market listing in 2007. However, media speculation suggests the group may be plotting to delist from the London Stock Exchange following a share price slump that saw it leave the FTSE 250 index and the resignation of executive chairman Avril Palmer-Baunack.
Langham said a top comms priority was to ‘get across the value within the group’, including the future value that will come from its ownership of London Southend Airport and its growing biomass division.
Langham will lead the account, supported by assoc-iate director Anna Schirmer and broadcast specialist Jo Candy.
Eddie Stobart’s road haulage fleet numbers 2,500 trucks, with the group employing 6,000 people across 50 sites.