Agitator is working for controversial ice cream brand Antonio Federici, which O’Connor created in 2009. It has had ads banned for offending the beliefs of Roman Catholics.
The work includes producing a new PR and marketing campaign for the brand in Waitrose, which will start at the end of May.
O’Connor said: ‘I have often been asked why, with a track record in high profile PR, I don’t set up a consultancy. We will now be offering clients the same attention-grabbing ideas and exciting outcomes that will continue to bend the rules of our universe.’
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