Cash in the Attic goes digital with help of Propeller PR

Propeller PR has been chosen to help the makers of BBC TV series Cash in The Attic go digital and 'dust off the reputation of the antiques world'.

Cash in the Attic: Going digital
Cash in the Attic: Going digital

The agency has won a consumer and b2b brief for the launch of the CashInTheAttic.com site and app for the show.

The four-month project, which has the possibility of extension, will be led by Propeller PR account director Antonia Collins.

Martin Loat, Propeller CEO, explained that comms for the launch would include extensive regional work, with valuers across the country giving the press stories of local discoveries.

Work will then move on to the nationals, with a particular focus on the Sunday papers. ‘We want to attract both the current fanbase and extend beyond that,’ Loat said.

‘The initial messaging will be around the idea of unearthing cash you didn’t know you had in a fun way, with a focus on the trade experience too. We’re looking to dust off the reputation of the antiques world by bringing it into the digital era and broaden perceptions of what can be of value at home.’

The BBC TV series Cash in the Attic has aired for a decade.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.