Contact the Elderly appoints Stand for jubilee year build-up

Contact the Elderly has brought in Stand Agency to provide a two-year programme of comms support ahead of its 50th anniversary celebrations in 2015.

Contact the Elderly: Fighting loneliness
Contact the Elderly: Fighting loneliness

Supported by a volunteer network, the charity organises free monthly Sunday afternoon tea parties for small groups of older people in the homes of volunteers in local communities across England, Scotland and Wales.

Following a seven-way pitch shootout, Stand has been tasked with raising awareness, generating sponsorship and strategy development.

Laura Oliphant, founder of the agency, will be leading the work. She said the plans included generating media coverage through reports created by the charity, which focuses on the threat of loneliness and isolation for the elderly: ‘We want to highlight the difference that three hours volunteering a month makes, and this could include celebrity endorsement and bringing what the charity does to life.’

Oliphant added that work would be likely to include bringing the tea parties out of homes and into the public arena ‘and opening up doors of amazing venues’ to host the events.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.