News round-up: Special Olympics, Bacardi and Edelman

W Communications is working pro bono to drive awareness of the Special Olympics National Summer Games.

Special Olympics: pro bono work for W Communications
Special Olympics: pro bono work for W Communications

W will provide strategic counsel and set up an on-site press office hub during the Games, which take place this August.

Clarity PR has appointed Benjamin Cohen, who spent six years as technology correspondent for Channel 4 News, as executive director.

Bacardi has called in Inkling to handle its Bacardi Beginnings music platform in the UK.

Persuasion Communications has opened a consumer division and been appointed to raise the UK profile of former Pussycat Doll Carmit Bachar.

Helen Dickinson, former John Lewis director of comms, has joined new agency PR First London as a non-executive director.

Bell Pottinger Consumer joint head Sarah Street has left her position to set up her own agency, Street & Co.

LDR London has won the account for luxury leisure and property brand Oil Nut Bay.

MC2 has been appointed as the sole trade comms agency in the UK for Mondelez International, the Kraft Foods offshoot.

The week in global PR

Sage, the FTSE 100-listed software company, has called in Bite to handle global corporate and brand reputation following a four-way competitive pitch. Bite will develop global creative campaigns to unify messaging across Sage’s international operating companies.

Obama for America campaign advisers Stephanie Cutter, Jen O’Malley Dillon and Teddy Goff have launched a Washington DC-based strategic consultancy called Precision.

Ogilvy Public Relations has laid off between ten and 20 staff in its Washington DC office.

Edelman has appointed Joe Paluska, former vice-president of global comms and public policy at Better Place, as global chair of its technology practice. He replaces Pete Pederson, who left to become CEO of Grayling.

AMGW Agency, the Florida-based operation, has merged with UnLike  in Brazil and UniMedios in Mexico to form an independent PR, digital and media planning firm called 3A – The Americas Agency Alliance. The agencies have combined billings of more than US$80m.

The Hawaii Tourism Authority is in the early stages of a review, as it seeks to promote the state as a tourism destination to Chinese and Taiwanese audiences.

For more global news visit prweekus.com and campaignasia.com.


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