Ford Retail awards six-figure account to The Red Consultancy

Ford Retail has selected The Red Consultancy to develop a centralised comms function following a six-way pitch.

Ford Retail: Edgeware dealership
Ford Retail: Edgeware dealership

The retained six-figure account moves from Genesis after seven years.

Andrea Donovan, director of the agency’s consumer arm, will lead the account, reporting directly to Celia Pronto, Ford Retail’s marketing and e-commerce director.

Ford Retail, which operates 65 UK dealerships, is embarking on a major growth drive.

Red’s consumer and corporate team will raise Ford Retail’s profile across consumer, corporate and regional media, while Red Design will redesign Ford’s internal magazine.

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