Weber Shandwick Worldwide has axed its Asia-Pacific boss Alison
Clarke as part of a cost-cutting drive.
Clarke, the agency's Asia Pacific CEO and a former president of the IPR,
leaves this week after being given the news that her role is to be cut
amid a number of senior redundancies and changes.
The move spells promotion for Europe CEO Lutz Meyer, who will head all
international operations outside the US, including the Asia-Pacific
Meyer, who will remain based in Germany, takes on the role of
international chief executive, reporting to global CEO Harris Diamond in
The moves follow the internal announcement last week that WSW central US
chief executive Barbara Molotsky is to be made redundant.
Diamond said the cost-cutting measures come as a result of the merger
between WSW and True North's BSMG Worldwide last year. He said a
'realignment' of the organisation was underway.
Harris said further announcements are to come on structural and
reporting line changes in the Asia-Pacific region following Clarke's
redundancy, alongside appointments in Europe.
Clarke, who is placed on gardening leave from today, said she will 'take
some time out' and consider her options.
She added that she is not ruling out in-house or consultancy roles,
either in the Asia-Pacific region or elsewhere.
Clarke took on the Asia-Pacific chief job, based in Singapore, two years
ago, as successor to Charles Lankester, now the founder of independent
PR consultancy Limehouse Partners.
Prior to taking on the CEO role, Clarke founded and ran UK agency
Welbeck PR, which was snapped up by WSW and integrated into its network
in December 2000.