Diffusion will target consumer, entertainment, lifestyle and gaming media, to drive downloads of the game, which is available on iOS and Android devices.
The work will be led by Diffusion’s head of mobile and consumer technology Ivana Farthing. She said: ‘Cut The Rope has become an icon in the gaming world. ZeptoLab is an extremely innovative company and we will be working to increase the appeal of the Cut The Rope franchise with consumers through the launch of the new game.’
The game, featuring the character Om Nom, is a sequel to Cut the Rope, which has had more than 300 million downloads since it launched in 2010.