She succeeds Jürgen Homeyer, who took over the role on an interim basis in December when Klaus Walther moved into a wider project management role within the airline carrier after spending 13 years in the position.
Schädler, who takes over on 1 July, moves from business management software firm SAP where she was senior vice president of global comms.
Previously she was chief marketing officer at Fujitsu Siemens Computers, has held senior communications roles at German energy firm RWE Energie and was spokesperson at Germany’s Federal Finance Ministry.
Schädler will report to Lufthansa CEO and chairman Dr. Christoph Franz, who said: ‘We are delighted to welcome Barbara Schädler on board at the Lufthansa Group. With her in-depth experience as chief of communications and marketing at blue chip companies, she is a perfect choice and just the type of person we wanted to take charge of our corporate communications.’