Confused.com turns to Ogilvy for integrated comms

Confused.com has appointed Ogilvy PR to handle its retained consumer work as it looks to integrate its marcoms offer.

Integration: Confused.com ad
Integration: Confused.com ad

Ogilvy is charged with creating a fully integrated comms approach across PR, content and social media, to boost the insurance comparison site's position in the consumer and lifestyle sectors over the next three years.

The appointment follows a pitch in which four-year incumbent Cake did not compete.

Michael Darragh, head of digital and content at Ogilvy, will lead the account, reporting to Confused.com head of PR and content Sharron Flaherty.

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