English Heritage hunts for PR help to boost visitor numbers

English Heritage is seeking an agency to drive visitors to its properties and boost its membership.

Stonehenge: One of English Heritage's properties
Stonehenge: One of English Heritage's properties

The public body operates and maintains historic properties such as Stonehenge and Hadrian’s Wall. It requires PR help throughout 2013 and the beginning of 2014, with a particular focus on attracting families.

The year-long brief is valued at between £60,000 and £80,000 for the duration, and will encompass PR, events, digital and social media.

Agencies have until 10 May to submit a preliminary document, after which English Heritage will select a certain number to complete a tender for the work.

English Heritage’s national PR manager Victoria Rugg said experiential work was expected to centre on seasonal campaigns for events and historical re-enactments.

History Live!, which takes place in July, is one of the organisation's key events. It will feature 2,000 performers recreating moments from English history and was previously known as the Festival of History.

The chosen agency will also be expected to generate high profile media coverage and photo opportunity ideas using iconic English Heritage sites as well as identifying opportunities to involve celebrity ambassadors.

Rugg added that National Heritage was seeking to ‘create a more holistic campaign that uses social media more’.

It is also due to roll out a new brand positioning externally and internally, centred on the new strapline ‘Bringing History to Life'.

English Heritage took its main day-to-day PR functions in-house and recruited four regional PR managers six months ago.

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