'Facebook is dead' among young people

'Facebook is dead' for young people, according to BBC Radio 1 Newsbeat and 1Xtra News editor Rod McKenzie.

Facebook: Not the most popular media among young people
Facebook: Not the most popular media among young people

Speaking at PRWeek’s PR and the Media conference last week, McKenzie said: ‘Facebook is populated by mums and PR staff. No self-respecting young person would be on Facebook.’

Instead, he argued Tumblr, Snapchat, Vine and Keek were more interesting outlets for young people. Tumblr is an established blogging platform that has attracted more than 49 billion posts and Snapchat is based around sending images to friends with control over when they get deleted. Keek and Vine both allow people to post very brief videos.

McKenzie and Sky News associate editor Simon Bucks both highlighted digital video as the medium most likely to grow in importance.

Other speakers included Motorola Solutions’ comms director Simon Craddock, BBC Radio5Live Breakfast editor Scott Solder, Transport for London’s campaigns and digital PR lead Ruben Govinden, and The Daily Telegraph’s media correspondent Neil Midgley. 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to continue deliberations tomorrow

Max Clifford trial jury to continue deliberations tomorrow

The jury in the trial of celebrity publicist Max Clifford has been sent home after a second day of deliberations about its verdicts on 11 charges of indecent assault.

Champagne producer Charles Heidsieck appoints Story PR