Thistle Hotels hands year-long brief to Siren Communications

Thistle Hotels has shifted its brand PR for the UK from The Red Consultancy to Siren Communications.

The Grand Bristol: One of 31 Thistle hotels across the country
The Grand Bristol: One of 31 Thistle hotels across the country

The agency has been handed a year-long brief to look after consumer and B2B work following a pitch.

Initial activity will focus on driving sales, positioning the ‘best value’ message of the brand, and supporting the work to drive awareness of recent investment in central London hotels.

Siren Communications will target both consumers and trade via a mix of media relations, partnerships and on- and offline tactics.

Thistle, which previously worked with The Red Consultancy, has 31 hotels across the country, with ten in central London.

The team will be led by Siren Communications' consumer director Victoria Savill, who will report to Thistle’s group head of PR, Chris King.

Savill said: ‘We are eager to create some strong results to support sales and make Thistle stand out among the competitive hotel and hospitality market.’

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Growing number of clients plan PR budget increases

Growing number of clients plan PR budget increases

The number of marketers planning to increase their PR budgets during 2014 has climbed, according to the latest quarterly Bellwether survey by the Institute of Practitioners in Advertising.

Max Clifford trial jury to continue deliberations tomorrow

Max Clifford trial jury to continue deliberations tomorrow

The jury in the trial of celebrity publicist Max Clifford has been sent home after a second day of deliberations about its verdicts on 11 charges of indecent assault.

Champagne producer Charles Heidsieck appoints Story PR