TOKYO: WPP chief executive Martin Sorrell last week made good on
his promise to grow the group's Asian business by announcing subsidiary
Ogilvy PR Worldwide's acquisition of a one-third stake in Japanese
Ogilvy is the number-three player in the Asia region, behind Weber
Shandwick Worldwide and Burson-Marsteller, according to PRWeek's 2001
Global rankings (PRWeek, 3 August 2001).
With income of £10m, PRAP is Japan's second-biggest PR firm,
behind Dentsu PR.
PRAP, which stands for Public Relations Asia Pacific, was also the first
Japanese agency to enter the Chinese market, and is seeking a public
listing in 2003.
Japan is Asia Pacific's largest PR market, with an estimated £300m
spent on external PR services every year.
PRAP, which employs 200 staff, was founded in 1970 by current president
and CEO Hisashi Yajima.
The agency has a strong international and local client list, including
British Airways, Levi-Strauss, Nike, Pfizer, Sony and Hitachi.
PRAP also added defence and aerospace group Boeing to its client list
last December, beating Burson-Marsteller and eight-year incumbent Weber
Shandwick Worldwide in a three-way pitch for the Japan brief (PRWeek, 7
The firm has offices in Tokyo, Beijing and Shanghai, adding to Ogilvy's
22 offices in the Asia-Pacific region.
On the need for a presence in Japan, Ogilvy Asia-Pacific president
Matthew Anderson said: 'Being in the Asian market and not in Japan is a
bit like being in business in the US and not having an office in New
Ogilvy has been dedicated to expanding in the Asia-Pacific region, with
acquisitions in Australia last April and the opening of a Vietnam office
in Ho Chi Minh City last September.