Football Manager owner Sports Interactive slammed for mega-pitch

Games manufacturer Sports Interactive is facing a torrent of complaint for inviting ten agencies to take part in a full-scale pitch for its flagship Football Manager game.

High profile: Football Manager is a prestigious comms account
High profile: Football Manager is a prestigious comms account

The Sega-owned firm is expecting detailed creative presentations from the agencies for its account – worth just £60,000 over six months -– before asking three contenders to pitch for a second time.

Well-placed sources confirmed that preparation for a full-blown pitch of this kind could cost in the region of £10,000 in terms of the man hours and other costs involved.

Another called the size of the pitch ‘extraordinary’. Agencies are interested in the business because of the high profile of the account, although the budget is modest. ‘I would question the scale of the process and the client is creating so much detail for itself it will find it hard to make a decision,’ a source said.

The brief, issued by Sports Interactive head of PR Ciaran Brennan, centres on sport and consumer lifestyle media.

The aim is to inform the game’s existing customer base of the new edition’s features ahead of its expected October launch date, while also luring older, lapsedplayers back to the Football Manager brand.

The winning agency will work alongside both Sega and Sports Interactive’s existing press office functions.

Brennan defended the scale of the pitch. ‘Our product sits in the games, sports and consumer sectors,’ he said. ‘There is no way that we could find one agency that specialises across all those areas, so we have gone to a wide range of agencies to see which fits best.’

He added this was the biggest pitch list the brand had put together for the annual Football Manager activity and confirmed that at least one agency had already pulled out of the process.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

We Are Social owner BlueFocus reports revenue growth of 65 per cent

We Are Social owner BlueFocus reports revenue growth of 65 per cent

Chinese marketing services group BlueFocus has reported a revenue increase of 64.8 per cent year on year to more than $578m (£343m) in 2013.

Three more agencies sign up to PR Internships For All campaign

Three more agencies sign up to PR Internships For All campaign

Brunswick, Cohn & Wolfe and MSL Group London have joined the PRWeek/PRCA initiative to boost diversity in the PR industry, which has also attracted support from Leeds Metropolitan University's Business School.

Seeing red: giving PR teams a real business objective

Seeing red: giving PR teams a real business objective

Speed Communications director John Brown talks client behaviours he can't stand.

Growing number of clients plan PR budget increases

Growing number of clients plan PR budget increases

The number of marketers planning to increase their PR budgets during 2014 has climbed, according to the latest quarterly Bellwether survey by the Institute of Practitioners in Advertising.