Football Manager owner Sports Interactive slammed for mega-pitch

Games manufacturer Sports Interactive is facing a torrent of complaint for inviting ten agencies to take part in a full-scale pitch for its flagship Football Manager game.

High profile: Football Manager is a prestigious comms account
High profile: Football Manager is a prestigious comms account

The Sega-owned firm is expecting detailed creative presentations from the agencies for its account – worth just £60,000 over six months -– before asking three contenders to pitch for a second time.

Well-placed sources confirmed that preparation for a full-blown pitch of this kind could cost in the region of £10,000 in terms of the man hours and other costs involved.

Another called the size of the pitch ‘extraordinary’. Agencies are interested in the business because of the high profile of the account, although the budget is modest. ‘I would question the scale of the process and the client is creating so much detail for itself it will find it hard to make a decision,’ a source said.

The brief, issued by Sports Interactive head of PR Ciaran Brennan, centres on sport and consumer lifestyle media.

The aim is to inform the game’s existing customer base of the new edition’s features ahead of its expected October launch date, while also luring older, lapsedplayers back to the Football Manager brand.

The winning agency will work alongside both Sega and Sports Interactive’s existing press office functions.

Brennan defended the scale of the pitch. ‘Our product sits in the games, sports and consumer sectors,’ he said. ‘There is no way that we could find one agency that specialises across all those areas, so we have gone to a wide range of agencies to see which fits best.’

He added this was the biggest pitch list the brand had put together for the annual Football Manager activity and confirmed that at least one agency had already pulled out of the process.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.