Yorkshire Purchasing Organisation rebranded as YPO at the end of last year and is looking to raise its profile. With an annual budget of £400m, the YPO buys goods for a range of clients including schools, local government departments and the emergency services.
David Lunn, marketing and comms executive, said the winning agency would be involved in increasing YPO’s presence nationwide. He explained that the rebrand included creating the new name and logo to aid this drive.
‘We want to increase recognition of YPO and one of the selling points we want to emphasise is the public sector ownership we have,’ said Lunn. ‘In the current climate where there’s not much money around, everything we make goes back to the customers, as we are owned by local authorities, so we really want to promote that.’
The contract, of which PR is a part, is valued between £1m and £1.75m and runs for four years. Though the process is part of renewing an expired framework, YPO has not worked with a PR agency since 2011.
Also up for review are marketing and creative services, photography and page setting, with agencies being judged 40 per cent on cost, 40 per cent on quality and 20 per cent on delivery.
Spending on goods by local authorities is likely to be affected by ongoing cuts. Sir Merrick Cockell, chairman of the Local Government Association, told The Guardian that councils will have lost a third of their budget by 2015.