Liverpool FC praised for handling of Luis Suarez biting incident

Liverpool Football Club has 'learned well' from previous incidents in dealing with yesterday's Luis Suarez biting incident, it has been claimed.

Liverpool FC: Handled Suarez incident 'in a clear and decisve manner'
Liverpool FC: Handled Suarez incident 'in a clear and decisve manner'

The controversial striker has apologised to Branislav Ivanovic after he bit the Chelsea defender during yesterday’s 2-2 draw.

Following the incident, Suarez’s actions were condemned in strong terms by both his manager Brendan Rodgers and club MD Ian Ayre, who cancelled a trip to Australia to deal with the incident.

It is the latest in a long line of controversies for Suarez, who was previously embroiled in a race row with Patrice Evra after allegations of racism from the Manchester United defender.

Jon Deacon, business director at Fast Track, praised the club’s reaction and said it had ‘learned well and moved forward’ from previous incidents involving Suarez.  

‘There was a common consensus that the Evra-Suarez affair was not handled in the best way, whereas this time you have seen clear and decisive action.'

After yesterday’s match, which ended in a 2-2 draw, Suarez initially tweeted an apology to Ivanovic and the ‘football world’ for his ‘inexcusable behaviour’.

Following this, statements from Suarez, Rodgers and Ayre were placed on the club’s website, including Ayre's reaction that Suarez’s behaviour ‘was not befitting of any player wearing the Liverpool shirt’.

‘We will deal with the matter internally and await any action from the FA,’ he added.

Deacon praised the speed and clarity of the responses, which also included Rodgers calling Suarez’s actions ‘unacceptable’.

‘Twitter has become an instant news line and accepted medium when it comes to making a statement, as long as that is not deemed to be the end of it,' said Deacon.

'Ayre’s decision to cancel his trip is on the face of it a good move as this is a big incident that needs addressing. It is now an internal disciplinary matter.’

Yesterday’s incident follows last week's appointment of Susan Black as Liverpool's director of comms.

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