According to one source, the review follows the operator’s recent efforts to ‘move towards being a more consumer-facing brand’.
The cruise company posted global losses of $393m (£257m) in Q4 last year. A statement issued following the results pointed to challenges in Europe and identified the Costa Concordia tragedy as a factor because of its ongoing impact on cruise demand.
The Costa Concordia, which is owned by separate company Carnival Cruises, ran aground off the Italian coast in January 2012, killing 32 people.
Incumbent retained agency Siren PR is participating in the Royal Caribbean International pitch, which is being handled by Creativebrief.
A Royal Caribbean International spokeswoman said: ‘Royal Caribbean International is known for innovation, industry firsts and big ideas, and we want to continue to differentiate within the travel sector.’
Have you registered with us yet?
Register now to enjoy more articles and free email bulletinsRegister
Already registered?Sign in
Join a growing community of PRWeek comms professionals today
- Read more articles each month
- Sign up for free specialised news bulletins