Cruise operator Royal Caribbean scouts for consumer agencies

The world's second-biggest cruise ship operator is on the lookout for comms help as the industry seeks to move on from the Costa Concordia disaster.

Royal Caribbean International: Looking for consumer agencies
Royal Caribbean International: Looking for consumer agencies
Royal Caribbean International is considering consumer shops for a major UK project set to last up to eight months and thought to be worth a six-figure sum.

According to one source, the review follows the operator’s recent efforts to ‘move towards being a more consumer-facing brand’.

The cruise company posted global losses of $393m (£257m) in Q4 last year. A statement issued following the results pointed to challenges in Europe and identified the Costa Concordia tragedy as a factor because of its ongoing impact on cruise demand.  

The Costa Concordia, which is owned by separate company Carnival Cruises, ran aground off the Italian coast in January 2012, killing 32 people.

Incumbent retained agency Siren PR is participating in the Royal Caribbean International pitch, which is being handled by Creativebrief.

A Royal Caribbean International spokeswoman said: ‘Royal Caribbean International is known for innovation, industry firsts and big ideas, and we want to continue to differentiate within the travel sector.’

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

The latest social media fail case study: #myNYPD

The latest social media fail case study: #myNYPD

The New York Police Department's Twitter fail offers another social media lesson for organisations.

Edelman US chief Mark Hass steps down

Former top lobbyist and H&K CEO Robert Gray passes away at 92

Former top lobbyist and H&K CEO Robert Gray passes away at 92

Robert Gray, an influential Washington, DC, lobbyist and former chairman and CEO of Hill & Knowlton, passed away last Friday. He was 92.

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.