Cake brings David Seaman to Trafalgar Square for Sky's pay-as-you-go service

Sky's Now TV gave former Arsenal and England goalkeeper David Seaman his own pitch on Trafalgar Square last week to face penalties from members of the public.

The event was organised by Sky’s agency Cake and promoted the fact that Sky Sports was joining Sky’s Now TV service, which allows non-Sky subscribers to access its content on a pay-as-you-go basis via the internet.  
There were three methods for public to take part: either using a Facebook app to book a five-minute timeslot in the day; turning up and queuing for a lunchtime session of ‘Public Play’, or winning a competition with a promoted tweet of #Tweet4ATicket.

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