Agencies voice anger over Jaguar pitch process

Jaguar's global brand PR manager has apologised after agencies protested over the result of a recent pitch.

Jessica Ennis: Jaguar Academy
Jessica Ennis: Jaguar Academy

Dan Connell issued an apology for 'any confusion' around the pitch in relation to Jaguar Academy.

His words followed complaints that no PR agency had been picked for the brief. Instead PR will be managed within the global brand PR team for the forseeable future. 

A number of senior agency figures expressed frustration to PRWeek, one labelling the process 'an absolute joke'.

Connell said: 'The full decision on whether we had one agency or a number had not been taken and it is still part of the review process, which is a complete business review of the academy itself.'

The Jaguar Academy gives young people the chance to work with sports stars such as Jessica Ennis.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.