The Red Consultancy creates deputy CEO role for Amanda Duncan

The Red Consultancy has made Amanda Duncan deputy CEO as part of a reshuffle following the departure of Andrew Baiden.

Amanda Duncan: Given new role
Amanda Duncan: Given new role

Duncan was previously co-group MD with Baiden, who PRWeek revealed had left after 18 years with the agency.

The co-group MD roles, which included oversight of the various divisions within Red, have been dispensed with.

Mike Morgan, CEO, explained that Duncan's position would lead to a 'simplifying' of the agency structure.

Previously, Duncan oversaw the consumer life and health groups and Baiden oversaw the consumer play, tech and corporate groups.

‘We've got more market-facing management and less general management,’ Morgan said, 'with the deputy CEO role floating across the different groups and their MDs.'

Of Duncan, he added: 'Over almost two decades, Amanda has been a key player in the Red success story. In this new senior role her experience, creativity and drive will be vital ingredients in the agency’s future development.'

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