Heritage tea and coffee store Whittard of Chelsea has taken on
Starfish Communications to drive consumer relations for the brand.
Whittard, founded in London in 1886, operates 100 outlets nationwide
selling fine teas, coffees and gifts, and has diversified into selling
Starfish joint managing partner Julien Speed said the aim was to boost
consumer awareness of Whittard: 'Our campaign is designed to drive
footfall in the stores, promote the new image and increase sales.'
Whittard CEO Richard Rose confirmed that a wish to drive sales was
behind the decision to employ a consumer PR agency, as the firm looks to
boost its £35m turnover.
Last year the firm was involved in takeover talks with a number of
bidders despite recording substantial pre-tax losses. Its share-price
dropped in August when Whittard confirmed that none of the bidders had
come up with a satisfactory offer.