Retailer lastminute.com is to embark on a communications push,
handing Biss Lancaster Euro RSCG its consumer and corporate PR
lastminute.com bosses hired Biss Lancaster after a pitch at the end of
last year against corporate PR incumbent Gnash Communications.
Biss Lancaster originally won a six-way pitch in July to handle a
consumer PR project brief for lastminute.com.
The agency is now retained for a combined consumer and corporate brief,
with an aim to raise awareness of the company's products.
lastminute.com UK head of marketing Carl Lyons, to whom Biss Lancaster
reports, remained tight-lipped as to why the repitch was held.
He said they 'decided it would be sensible to consolidate consumer and
corporate PR for 2002' and confirmed Citigate Dewe Rogerson would
continue to be retained for financial PR.
On Biss's brief, he said: 'We now need to focus on consumer
understanding of the breadth of our product offering as well as
increased awareness of the strength of our business and its management
Biss Lancaster director Sarah Muirhead, who leads a team of six on the
account, said: 'So far, lastminute.com has been viewed as a
bucket-and-spade travel shop. It isn't - they have a premium range of
products and provide solutions to people who want to get away from it
lastminute.com, which sells travel deals as well as items such as
theatre tickets and gifts, has bucked the difficult trading conditions
in the travel industry, announcing late last year its main businesses
were on track to break even by April.