PHA Media to promote online retailer Kaleidoscope

Online and mail order retailer Freemans Grattan Holdings has brought in PHA Media to promote its Kaleidoscope clothing brand.

Kaleidoscope: Online and mail order clothing brand
Kaleidoscope: Online and mail order clothing brand

PHA has been briefed to promote the ladies fashion and homeware range, which is aimed at the over-40s, across traditional and digital media channels, press events and to secure celebrity endorsement for the range.

Kaleidoscope offline marketing manager Claire Hodgson said: ‘PHA understands the needs of our growing business, we are confident that they will be instrumental in helping us achieve key PR objectives over the coming months.’

PHA Media senior account director Shelley Frosdick said: ‘We are delighted to have been appointed as Kaleidoscope’s PR agency for 2013. To work with such a well-respected and established name is hugely exciting and we look forward to delivering a high profile and successful media campaign.’

The UK retailer, which also runs Freemans and Grattan mail order businesses, appointed home-shopping veteran John Hinchcliffe as chief executive towards the end of last year.

German owner Otto Group, one of the world’s largest mail-order companies, has embarked on a corporate restructure that aims to restore profitability to the UK business.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Hit or Miss? UKIP responds to Times story about Nigel Farage expenses

Hit or Miss? UKIP responds to Times story about Nigel Farage expenses

UKIP and its leader Nigel Farage came out fighting over a story in The Times yesterday that he is facing an investigation over £60,000 of "missing" European Union funds.

Ebay appoints Launch PR and Exposure for UK consumer work

Ebay appoints Launch PR and Exposure for UK consumer work

Online retailer eBay has appointed Launch PR and Exposure to its roster of agencies for UK consumer work.

Skyscanner selects Mischief for UK PR task

Skyscanner selects Mischief for UK PR task

Flight search company Skyscanner has brought in Mischief PR to oversee its UK communications as part of a Europe-wide round of agency appointments.

Virgin Galactic hands global PR duties to Edelman

Virgin Galactic hands global PR duties to Edelman

Virgin Galactic has picked Edelman to handle its six-figure global PR account in the build-up to its first commercial flight into space.