Jonathan Oates launches tech-focused agency after Betfair exit

Betfair's former comms head Jonathan Oates has launched his own agency.

Jonathan Oates: Launching Oates & Partners (Credit: David Tett)
Jonathan Oates: Launching Oates & Partners (Credit: David Tett)
Oates & Partners will focus on the tech sector and is based in 'Tech City' in east London.

Its launch follows Oates being made redundant by Betfair amid a slew of other departures from the betting exchange, as revealed by PRWeek.

He explained that his new business would involve a small network of 'half-a-dozen' consultants and focus both on reputation management and internal comms.

'My heritage from Betfair is very tech focused and as such the company will be targeting young, high growth tech start-ups and companies. That is why I am basing the agency in Tech City, so I will be working among clients where you have a hugely vibrant scene that is not particularly well served at the moment. We will be doing everything from launching things through to financial work.'

Oates said the new venture would be project-based only, adding that 'the retained model is becoming prehistoric'.

Before joining Betfair as director of comms in late 2010, Oates was business media relations manager at SABMiller and he had also worked at Luther Pendragon.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.