60-second summary: last week's PR news (25 March)

Missed any developments over the past seven days? Catch up fast with all the account reviews, people moves, client wins and other stories on PRWeek.

The Tour of Qatar: one of the sporting events Qatar is looking for agencies to promote (Credit: Getty Images)
The Tour of Qatar: one of the sporting events Qatar is looking for agencies to promote (Credit: Getty Images)

Account reviews

The government of Qatar was conducting a major international agency hunt to position the country as a global sporting power.

Breakthrough Breast Cancer is in talks with agencies as it considers appointing its first retained agency in more than three years.

The Medical Technology Group invited a closed list of seven agencies to pitch for its account. 

People moves

Simon Redfern, a partner at Pagefield, was recruited by Starbucks to be its UK corporate affairs chief.

Matt Baker, the former Channel 4 comms chief, returned to the media industry as vice-president of corporate comms for Viacom International Media Networks (VIMN).

Client wins

Headland won a brief to co-ordinate a major campaign focused on ensuring the UK's schoolchildren eat healthy school meals.

Claremont was called in to help promote a Government campaign on relationship support for couples and families.

Canoe PR was appointed to support Cycle Alert, a maker of safety devices for cyclists.

Influence Associates landed the comms branding and public affairs brief for Drayson Racing Technologies.

InHouse Communications was appointed to provide public affairs support to Jamie Oliver's charity Better Food Foundation.

Burson-Marsteller was called in to support the global comms activity for SportAccord, the member body for sporting federations such as FIFA and the International Rugby Board.

Peter Bingle’s firm Terrapin, Fipra and Grayling were awarded work for satellite operator Inmarsat after a global review.

Mischief grabbed the consolidated consumer and b2b PR and social media work for Birds Eye.

Speed Communications picked up the account for US data storage multinational Brocade.

M&C Saatchi PR was appointed to handle consumer PR for Playboy Club London.

LightBrigade was awarded YO! Sushi's consumer PR including social media.

Spirit Public Relations, Creative Concern and Camargue won places on the Forestry Commission's £750,000 agency roster.  

Octopus Group took on The Dame Kelly Holmes Legacy Trust as a two-year pro bono client.

Agency investments and restructures

Weber Shandwick launched a b2b offering led by its EMEA new business and enterprise director Peter Jacob.

Ogilvy PR London is bolstering its issues and crisis capabilities with the establishment of its first dedicated crisis practice.

Other news

The Department of Health defended the outlay of £13m of taxpayers' money on PR for London NHS trusts.

Omega Pharma moved its entire portfolio into the new healthcare practice at GolinHarris, following the agency's acquisition of Virgo Healthcare last year.

Sutton Council head of comms Paul Middleton called for others in the public sector to explain frontline services better.

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