Burson-Marsteller to handle SportAccord global comms

SportAccord, the member body for sporting federations such as FIFA and the International Rugby Board, has called in Burson-Marsteller to support its global comms activity.

SportAccord: Representing 107 sports bodies such as the World Taekwondo Federation
SportAccord: Representing 107 sports bodies such as the World Taekwondo Federation

B-M will support the Swiss-based organisation and its 107 members in strengthening the SportAccord brand, including promoting its Multi-Sports Games.

SportAccord director general Vincent Gaillard said: ‘We are delighted to announce this new strategic communications partnership. We have a number of very exciting global projects that we will be developing over the coming months, such as our SportAccord Multi-Sports Games, and we look forward to working with Burson-Marsteller to ensure their success.

‘As our mission has grown, it has become clear that it was time to engage a global firm to ensure that our work on behalf of our members is properly communicated.’

The account will be led by Burson-Marsteller sports practice chairman for EMEA Dennis Landsbert-Noon from its Brussels office and global marketing team managing director Rhonda Brauer, from Los Angeles.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.