GolinHarris lands Omega Pharma portfolio from Virgo

Omega Pharma has moved its entire portfolio into the new healthcare practice at GolinHarris, following the agency's acquisition of Virgo Healthcare last year.

Nytol: Part of the Omega Pharma porfolio
Nytol: Part of the Omega Pharma porfolio

The pharma company has moved its business out of Virgo and into GolinHarris’ healthcare practice, which opened for business last week. Sian Boisseau, former director of consumer health at Virgo, leads the account.

GolinHarris’ new healthcare team of five is charged with raising awareness of Omega Pharma’s over-the-counter brands, targeting both consumer and trade media, as the company looks to become one of the top three in its sector within five years. 

Omega Pharma’s portfolio includes sleeping aid brand Nytol, pain relief brand Solpadeine, and mosquito repellent Jungle Formula.

While Virgo and GolinHarris’ healthcare practices sit alongside each other within parent company Interpublic Group, Virgo’s offices remain in Richmond. The Omega Pharma account has been moved out of the building to avoid conflicts of interest with Virgo’s other over-the-counter clients, such as Reckitt Benckiser.

Boisseau continues to report to Angie Wiles and Sarah Matthew, joint global healthcare practice leaders at GolinHarris and joint chief executives of Virgo Healthcare.

Wiles said the two agencies would be ‘collaborating where appropriate but [remain] separate where client conflicts exist’. ‘It is a natural but important progression for us to establish a healthcare team within GolinHarris London that can also deliver the uncompromised health comms for which Virgo has become known,’ she added.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.