Weber Shandwick revs up b2b practice

Weber Shandwick has launched a b2b offering led by its EMEA new business and enterprise director Peter Jacob.

Weber Shandwick Enterprise chief: Peter Jacob
Weber Shandwick Enterprise chief: Peter Jacob

Weber Shandwick Enterprise has already been awarded a UK and international brief by Williams Lea, a business process outsourcing company specialising in marketing and print management.

The division brings together a number of existing areas of expertise within the agency as well as a range of new services aimed at other client departments than marketing and communications.

Jacob said: ‘Our Enterprise offer will focus on bringing clients closer to their customers and prospects. From working directly with a client's sales teams to craft a compelling narrative story and sales pitch, to brokering new business and networking opportunities, Enterprise is about acting as a genuine new business driver for companies wanting a deeper level of engagement with a b2b audience.’

Weber Shandwick Enterprise will work closely with sister agency McCann Enterprise to offer clients in the b2b space a single integrated branding and marketing communications service.

The Williams Lea work was won in an agency selection process supported by intermediary Oystercatchers.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.