Hit or Miss? Tube resurrects the original 'mind the gap' announcement

How does Transport for London's handling of its response the widow of the man whose original 'mind the gap' announcement had been phased out rate?

Voice from the past Transport for London made headlines as it revealed it will reinstate the original ‘mind the gap’ announcement so that the widow of Oswald Laurence, the original voiceover, will be able to hear his voice again. Laurence was heard for years up and down the Northern Line until last November and his widow used to travel to Embankment station just to hear him. Her ‘touching’ story led TfL bosses to reinstate it.

How I see it

Tanya Hughes, managing director, Talk PR

By reinstating actor Oswald Laurence’s 40-year-old ‘mind the gap’ announcement, Transport for London did something brilliant – proved it’s human, sensitive, even romantic. It listened to what’s important to its passengers and had the imagination to act on it, cutting through the red tape normally associated with government bodies.

It also sparked thousands of positive conversations through a cleverly orchestrated PR campaign. ‘Reasons to love London’, ‘where can I buy the Mind the Gap CD?’ ‘TfL do have a heart’ were some of the tweets in circulation. And Monday night’s London Evening Standard piece will have warmed many cockles on the chilly commute home. The challenge now will be to get over the ‘technical difficulties’ that have kept Oswald silent so that all the warm feeling does not go cold.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.