Confused.com puts work with Cake out to repitch

Confused.com is repitching its consumer PR work as it attempts to create a more integrated marcoms offer.

Confused.com: Repitching consumer work (Credit: Confused.com)
Confused.com: Repitching consumer work (Credit: Confused.com)

The price comparison website has launched the hunt, having brought in Cake for the brief in 2009.

It is understood that the company is midway through the process, having put out an RFP in recent weeks, with digital work a strong area of focus.

Sharon Flaherty, head of PR and content at Confused.com, said:  ‘I re-evaluated the way we treat PR at Confused.com. I have big ambitions for what I want to achieve for the brand in the next three years and with that in mind, I decided to put the account out to pitch to give fresh life to our approach. 

'ntegrating PR, content and social is hugely important for brands, and with that being the case, PR for Confused.com will be more fully integrated going forward.’

News of the brief comes after founder and chief executive of Confused.com parent Admiral Henry Engelhardt pointed to slowed growth in the UK.

In an interview with The Telegraph earlier this month, Engelhardt said ‘there aren't that many new people left’ to attract to aggregator sites and added that efforts to grow the business would focus overseas.

His words follow Confused.com bouncing back from four years of shrinking profits to show growth in 2012.

Work with Cake, which will not be repitching, has included bubble wrapping a street to highlight the rise in insurance claims following bad weather.

PRWeek revealed that having appointed Cake, the company offered to pay for the creative from agencies that lost out in the pitch.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.

Former White House press secretary Dee Dee Myers to join Warner Bros

Former White House press secretary Dee Dee Myers to join Warner Bros

Warner Bros has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.