Its appointment follows the launch of Club Med’s new global brand campaign, which focuses on the travel brand’s ski and summer holiday resorts around the world.
Focused on the tagline ‘Where will your imagination take you?’, the UK campaign launched at the beginning of year and is based on the company’s upscale rebranding.
M&C Saatchi PR’s work will involve a range of campaigns to introduce the Club Med experience to a broader audience – including new locations in China, Italy and Turkey – alongside press office support.
Estelle Giraudeau, marketing manager at Club Med UK, said: ‘The support from M&C Saatchi PR will be vital as we look to target more upmarket holidaymakers in the UK. We were inspired by its creative ideas, impressive contact list and enthusiasm for our brand. With its help, we hope to bring our iconic experiences to life.’
The brief was put out to tender following seven years with incumbent Four bgb, which repitched for the work.
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