DIARY'S REVIEW OF 2001: Most inappropriate media appearance award heads to Noble couple

As the year draws to a close, it seems an apt time for the Diary

page to grind a few axes and reveal some of the industry's least

impressive moments of 2001.

First up it's the most inappropriate media appearance by a PRO - perhaps

the most hotly contested of titles this year, given the media's

obsession with spin and the PR fraternity's proximity to hacks.

Notable entries for incurring the wrath of the papers include Murray

Harkin and Sophie Wessex for their News of the World fiasco, Jo Moore

and the already irritating catchphrase she spawned, and PRWeek

award-winner Mark Bolland's recent run-in with, among others, Daily

Telegraph editor Charles Moore.

Two other entries come in the form of The SPA Way's flirtation with

celebrity on ITV1's This Morning, and LD Publicity chief Bernard

Doherty's appearance in The Mirror's 3am page.

But the undisputed champions are husband and wife PR double-act Peter

and Suzanne Noble.

The two appeared in a feature in The Daily Mail's 'Femail' section

entitled 'The love lives of the no-sex wives'.

Under the heading 'Suzanne's story', Mrs Noble told the paper intimate

details about their private lives: 'Although I love my husband very

much, and I know he loves me, that wild spontaneity that was once our

love-life has gone,' she lamented.

The (at times disturbingly) open article remains one of the most

oft-quoted pieces of the year among the chattering classes of the PR


Its prominence is not surprising given the frankness of the content -

Noble concludes by admitting: 'These days we're lucky if we manage to be

intimate twice a month.'

Too much information, as our US friends might say.

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