Sir Martin Sorrell set a sombre tone for the year end at the UBS
Warburg Media Week conference in the US last week, when he confirmed
that his diversification into public relations had not, as he hoped,
rendered WPP recession proof. His predictions for marketing services
were downbeat and he claimed that PR and PA had suffered more than other
sectors within WPP.
In this, the last issue of 2001, PRWeek also asked a broad range of PR
experts to give their view on the changes wrought on the PR landscape
during the year, plus challenges ahead in 2002. The responses were, in
the main, realistic but resilient.
Some sectors have proved more robust than others, and no one is
suggesting the first quarter of 2002 is going to be any easier. But the
respondents to our survey of industry morale remain optimistic. The
industry seems to be taking a long-term view, convinced there are
lessons to learn and PR will enter 2002 a little maturer and wiser. Let
us hope prosperity for all will follow.