MEDIA: Revamped T3 set to focus on 'aspirational material'

Future Publishing's hi-tech products monthly T3: Tomorrow's

Technology Today is to relaunch on 19 December with greater emphasis on

'aspirational material'.



The revamped consumer tech title will carry more features pages, more

reviews of gadgets and a new help section for readers.



At the same time, the editorial team is to be reorganised. Features will

become more 'systematic', according to editor-in-chief Mark Higham.



Aimed at 30 to 35-year-old, style-conscious males, T3 covers electrical

equipment from PDAs and mobile phones to hi-fis and even

remote-controlled cars.



From this month, features will cover distinct themes, Higham said. They

are: aspirational, group test, science-based and informative. 'Readers

want to see things that even they can't afford,' he said.



Higham was announced as editor-in-chief last week but has been working

on the redesign of T3 since August. Editor Rob Mead has changed title to

associate editor. The magazine is seeking editors of the news, reviews

and features sections.



Higham admitted: 'The team had become a little bit disorganised. We had

quite a lot of staff writers and wanted to replace those with more

experienced people who could run sections. We will be working more

smartly.'



T3 is relocating from Bath to London in February, to 'enable the title

to be much closer to the technology industry,' the company said.



Higham said the move would enable Future to improve the look of the

title by using London-based photographers from the fashion and music

sectors.



T3 joins Future's other technology titles, Hi-fi Choice and Home

Entertainment, which Higham also oversees. Higham stressed it was too

early to talk about changes to them, but added: 'I have big plans for

Home Entertainment and I will see how it goes with Hi-fi Choice for the

moment.'



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