INTERNATIONAL: Global Round-up - Landmark PR hires IC2

JEDDAH: Jeddah-based consultancy Landmark PR, the PR arm of

regional ad agency DDB-Promoaction, has hired recently-launched

UK-headquartered PR firm IC2 to provide strategic and tactical planning.

IC2 director of international operations Roger Fennings leads the

account with a brief to develop a PR network in the Middle East.



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