INTERNATIONAL: Global Round-up - Boeing confirms PRAP as its agency

TOKYO: Boeing has confirmed Japanese PR agency PRAP is to replace

eight-year incumbent Weber Shandwick Worldwide as its agency in Japan,

following news last week the firm was in the running for the brief

(PRWeek, 7 December). In the UK, Boeing hired Harrison Cowley as the

first ever agency to cover all seven of its UK divisions (PRWeek, 23

November).



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