PUBLIC SECT0R: FSA set to target caterers on food poisoning issue

The Food Standards Agency is to target the catering sector in an

attempt to cut incidents of food poisoning by 20 per cent over the next

five years.



An initial six-month PR campaign will start in the new year to

communicate with the UK's estimated 350,000 eateries on the importance

of food hygiene.



PR will be co-ordinated by the FSA's in-house team, headed by comms

director Neil Martinson and carried out by Countrywide Porter

Novelli.



CPN is tasked with communicating to caterers and through both the trade,

mainstream and ethnic media.



Martinson said following the campaign the FSA will evaluate its

effectiveness before reaching a decision on future campaigns.



GPs treat 4.5m incidents of food poisoning each year, 150 of which are

fatal.



The FSA has also hired The Red Consultancy to promote its relaunched

website.



Martinson said the site aims to better communicate with consumers and

features an online nutritionist.



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