PUBLIC SECT0R: Community Fund review sees comms head axed

National Lottery handout body the Community Fund has made its

director of communications Paul Hensby redundant following a management

review.



The decision was taken by the fund's CEO Richard Buxton, who has decided

to merge the policy and communications teams into one department.



The newly created post of director of strategic communications and

policy has yet to be filled but it is speculated that current director

of policy Gerald Oppenheim will take the role.



The revamped 18-strong team includes 12 from communications and six from

policy, which formulates the organisation's mission statement and

long-term strategy.



There are not thought to be any further redundancies in

comunications.



Previously called the National Lotteries Charities Board (NLCB), the

Government body rebranded as the Community Fund earlier this year.



Hensby has decided to take up freelance work from March next year, when

he is due to leave the fund.



Setting up as Hensby Communications, he will specialise in the UK

charity sector.



'A permanent post elsewhere didn't appeal at this time and I feel that

this would be the best use of my experience,' he said.



'Some charities are likely to merge in the next year or so and they will

need to be certain their new brands communicate their values and purpose

clearly,' Hensby added.



He joined the NLCB in 1995 at a time when media relations was being used

extensively to counter accusations that lottery money was being

wasted.



Grants to charities involved in ex-offender and asylum-seeker work

attracted particular criticism as did grants to buy items of historical

significance, such as letters written by Winston Churchill.



Buxton, who joined in October, has also merged the finance, personnel

and IT directorships into one role as part of his review.



That decision has prompted the departure of finance director Barry

MacDonald, who is to join the Central Office of Information as head of

finance.



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