Autonomy work in UK heads from Red to Mantra PR

Tech firm Autonomy has appointed Mantra PR to handle its UK public

relations.



Mantra replaces incumbent agency The Red Consultancy on the six-figure

fee account.



The agency's one-year brief is to raise awareness and understanding of

Autonomy in the corporate and IT trade press. It includes work for

Dremedia, a specialist division of Autonomy responsible for digital TV

software.



The agency's co-founder and joint MD Debbie Wosskow will head the

account, reporting to Ian Black, Autonomy head of corporate

communications.



Founded in 1996 by the UK's first 'e-billionaire', Mike Lynch, Autonomy

is one of the few ongoing success stories of the internet boom.



The company makes what it calls 'information infrastructure' technology,

which powers e-commerce and online publishing applications.



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