Red Consultancy's group MD Andrew Baiden steps down

Andrew Baiden, group MD of The Red Consultancy, is leaving the agency with immediate effect after 18 years to take a career break.

Andrew Baiden: Departing Red
Andrew Baiden: Departing Red

He said: ‘After 18 very successful years at Red, I have decided to open myself up to some new challenges. I’ve had the most unbelievable time at Red, achieving almost every career milestone possible while working for amazing clients and with amazing people. But with PR both changing fast and expanding rapidly I’m keen to see what else is out there for me.’

Baiden joined in 1995, the year after the founding of the agency, which is now 18th in PRWeek’s 2012 Top 150 table.

He has overseen its corporate and technology practices and headed up its lifestyle and leisure consumer offering Play, which includes drinks, sport, travel, home entertainment and telecoms.  

Red CEO Mike Morgan said: ‘Andrew is a true Red legend who has secured his own and this company’s place in the PR roll of honour over many years. We wish him well wherever his career takes him.’

Baiden said: ‘Red rocks and I’m particularly proud to have played a major role in the development of the modern multi-practice business that has been created over the last six years. As I step away I do so following a barnstorming 2012 in which we’ve posted double-digit growth and won agency of the year titles.’  

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.