Secure web-hosting firm Redbus Interhouse has handed Ogilvy PR
Worldwide its seven-figure European PR campaign.
Following a non-competitive pitch, Ogilvy has been brought in on an
ongoing retainer to raise the corporate image of Redbus across
The account will be led by Ogilvy's London tech practice and will
initially include working with agencies in five countries: Eurotandem in
France, PRP Kronberg in Germany, Prima Pagina in Italy, Ceis in Spain
and Harvard PR in the UK.
Practice director Barbara McCall will run the account, reporting to
Redbus Group marketing manager Claudia Luque.
Meanwhile, KWH Research has been brought in by Redbus to handle research
and evaluation for the PR campaign. Its findings will be measured in
2002 against specific corporate objectives within each country.