Virgin Radio head of comms leaves in PR restructure

Virgin Radio head of communications Charlotte Blenkinsop is to

leave at the end of the year as part of a PR overhaul.



The Scottish Media Group-owned network is instead to appoint a PR

manager to start next year and hand more responsibility to the SMG

corporate affairs department.



Blenkinsop says she decided to leave 'a couple of months ago' as the

station abandoned a consumer PR pitch on cost-cutting grounds, after

Chris Evans' acrimonious departure forced Freud Communications' to stop

working for the station.



'There are market considerations and there are limited resources to do

what I want to do in terms of PR. These circumstances all played their

part,' Blenkinsop admitted.



'I've seen them through an interesting time having been brought in to

manage issues surrounding Chris (Evans). I need a new challenge,' she

added.



Blenkinsop will work as a consultant from the start of next year before

deciding her long-term future.



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