Swingball maker Mookie Toys calls in Threepipe following pitch

Major UK toy company Mookie Toys has brought in Threepipe following a pitch process.

Granpa Bee: A Mookie toys character
Granpa Bee: A Mookie toys character
The company, whose toys include Swingball and Pillow Pets, has drafted in the agency for retained work.
 
Threepipe replaces incumbent Mi-Comms PR. It will run campaigns across traditional and digital media.

A key thrust of the work will be to create retail-led marketing promotions that offer fully integrated marketing support to drive sell-through.

The first campaign will focus on a charity partnership to promote Mookie's range of The Hive toys, with a campaign set to run over the summer.  

The Hive toys promotion will feature an awareness campaign to support the plight of bees by partnering with charity Adopt a Hive.

Earlier this year the company acquired TP Activity Toys for an undisclosed sum.

Jim Hawker, co-founder, Threepipe, said that a focus to drive growth would be both on a domestic and international level.

He added: ‘We will be further building the Mookie brand as well as creating campaigns that support their key lines of business.’

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.